I’m a 26-year-old art director from Russia. I was born in and spent my childhood in the closed town Severomorsk (from the Russian word “sever,” meaning “north,” and “more,” meaning “sea”) that is located behind the Arctic circle. Severomorsk is the main administrative base of the Russian Northern Fleet. So, my childhood in closed military town wasn’t typical: the world I lived in was quite small and severe, so I imagined my own vivid universe, I still live in it. The very first time I used a graphic editor was in 2004 in school. By that time, my family already moved from Severomorsk to Moscow. After school, I got an honors degree in engineering, but, to say the truth, I never wanted to be an engineer. So, after graduating I decided to start a career in design and advertising. I got a job as a web designer and furthered my education as an art director. As a result – now I’m the art director in an advertising agency. I suppose my art can be called “creative thinking”. The main idea is to find an interesting combination of different meanings to produce a new one. In other words, to invent a new pun and depict it in my own way. The main inspiration is my everyday life, my thoughts, news and events that happen around me, and people I meet. I’m sure that everyone can find an inspiration in their daily routine. My creative method is quite prosaic – it’s a thorough research. If you can find interesting insight – it’s 50% of success. Another 50% is to realize this original idea in the final version of the project. My only goal is to create something new as long as I can. As an artist, I don’t strive for fame or money – this won’t make my work better.
© Artem Pozdniakov | Artist Biography, Artworks & Gallery | instagram.com/360brain
